Strategy, creativity, and design. Together or separately. Three clearly differentiated teams working as specialists in each area to create comprehensive projects, ensuring that none of the three components are missing and that we give our best in every aspect.
Starting with a careful definition of the entire essence of the project, we work exhaustively on every detail with the aim of generating connections that surpass people’s perceptions, challenge their expectations, and provide them with real value.
Inspired by the great Sir Ken Robinson and his vision of creativity and education, in 2011 we decided to create an agency made up of good people who wanted to nurture children’s personality and attitude. People with energy, curiosity, and a desire to make a difference.
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Jabo García-Janini / Founder
Strategic and Business Director. Leads the business and strategy side of the agency.
Rocio Lopez / Account Director
Project management and coordination.
Jorge Sánchez / Founder
Creative strategic director. Leads teams and the strategic vision of projects.
Carla Cobas / Head of Art
Designer. Leads art direction teams.
Willy Roda / Creative Director
Responsible for creative direction of projects.
Clara Estévez / Account Executive
Project management and coordination.
Samuel Asín / Art Director
Graphic design, packaging, publishing.
Jorge Herrero / Creative Director
Responsible for creative direction of projects.
Alberto Valero / Art Director
Graphic design, packaging, publishing.
Jabo García-Janini / Founder
Strategic and Business Director. Leads the business and strategy side of the agency.
Rocio Lopez / Account Director
Project management and coordination.
Jorge Sánchez / Founder
Creative strategic director. Leads teams and the strategic vision of projects.
Carla Cobas / Head of Art
Designer. Leads art direction teams.
Willy Roda / Creative Director
Responsible for creative direction of projects.
Clara Estévez / Account Executive
Project management and coordination.
Samuel Asín / Art Director
Graphic design, packaging, publishing.
Jorge Herrero / Creative Director
Responsible for creative direction of projects.
Alberto Valero / Art Director
Graphic design, packaging, publishing.
A creative agency driven by strategy, obsessed with flawless execution. After years of perfecting the formula, we believe more than ever in the necessity of understanding that strategy, creativity, and design must be interconnected to build a great brand.
What we believe in
1
Create brands with personality
We are excited by the idea of creating brands that we ourselves would choose over others; brands that we trust and want to always have close by.
2
Our partners come from all sizes and sectors
No one is small or big when they sit at our table. We learn from everyone and grow with everyone, so we'd love to hear your story. We only ask for a little courage, a lot of optimism, and confidence.
3
We make your truths our own
We immerse ourselves in your brand with childlike enthusiasm, learning about your business and experiencing it firsthand until it feels like our own. Over the years, we've become experts in rice, chocolate, festivals, and wine. Only in this way can we contribute something unique and valuable to your brand.
4
We work to measure.
We could give our methodology a name, but you know what? No two projects or brands are the same. What truly matters to us is putting the best possible talent on each project and collaboratively developing a roadmap that we all share.
5
Long-term relationships
We value commitment. We take a long-term view, learn from our mistakes, and feel that we've truly helped brands grow. That's why we'll always go beyond what you ask of us, pushing you to your limits to create truly impactful results.
6
Understanding the business
We know this is a business, that behind everything we do there is a very specific objective, so we will make sure to create a strategic framework and offer you tools that guarantee the correct decision-making.
Client 
Awards
Client Awards
ADY Elixirs, Bollo, Maresbo, Reondo, Residences,ERRE, TAU, Monserrate, Sony Entretainment, AXN Channel, RNB
Zara, Valencia Innovation Capital, IMR, IVI, Pancracio Chocolates, Visit Valencia, BIC Lighters, IVC, Tezenis, Neolith, Improven, Brasa y Leña
2023 The Moon. Agency of the Year
2023 Laus Bronze Naming. Kaniche
2023 Best In Food Bronze. MisterCorn
2022 The Golden Moon Insight. Burnished Fruits
2022 La Lluna Oro Campaign Strategy. Dacsa Rice
2022 La Lluna Plata Art Direction. Pancracio
2022 The Silver Moon Photography. Pancracio
2022 Laus Silver Award for Audiovisual Advertising. Pancracio
2022 Laus Bronze Outdoor Advertising. Pancracio
2021 The Golden Moon Art Direction. Pancracio
2021 The Golden Moon Illustration. The Miracle
2021 La Luna Plata TV and Film. Pancracio
2020 Creative Club. Generation. VIU
2020 Best Awards Silver Digital advertising. Fartons Polo
2020 Best Awards Silver Branded content. Fartons Polo
2020 Best Awards Bronze Packaging. Bodegas Arráez
