Header Compac Surfaces

Compac:
Minds over matter

Brief

Compac, an international company specialising in decorative surfaces, asked us to imagine, create and design the launch of its two most important collections of the year: UNIQUE and ICE OF GENESIS by Arik Levy.

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Objetivo

To convey the ideas and motives inspiring both collections, show the product in an attractive, uncluttered and aspirational way. To profile the talent behind each product.

We created all the physical, audiovisual and experiential materials needed to illustrate and connect with the brand's many stakeholders around the world.

ICE OF GENESIS
CREATED BY ARIK LEVY

Strategy

ICE OF GENESIS by ARIK LEVY is the brand's most ambitious project. The new ICE OF GENESIS material created by artist and designer Arik Levy had to be shown to the world, and especially to lovers of design and architecture. We recreated Arik Levy's toolbox to explain how this project was developed from the embryonic germ of an idea to its application in imposing spaces.

UNIQUE COLLECTION
SIGN OF PERFECTION

Strategy

For the UNIQUE collection, inspired by nature, different editorial and audiovisual materials were created to express the "Sign of perfection" concept. Precious pieces that would always accompany the product.

Results

With the new catalogues, the Spanish market leader in surfaces improved the perception of quality among its target market.