Lanzadera, Juan Roig's hot-house for start-ups, was born with the aim of working with young entrepreneurs to bring their projects to fruition. An initiative that intended to turn Valencia into the entrepreneurial capital of Europe.
To promote Lanzadera and its different hot-housing programmes to both entrepreneurs and Spanish society, turning Lanzadera into an entrepreneurial benchmark at European level. Ultimately making Lanzadera the go-to place for any entrepreneur.
Our communication plan went through various phases in building the brand.
From an initial stage focussing on information where we showcased the services and benefits Lanzadera offers to entrepreneurs, to subsequent phases where we brought the more human side of Lanzadera to the forefront, profiling its successes and the acquired knowledge of its teams, when engaging new entrepreneurs, for example.
Using a bespoke plan and hand-in-hand with a team specially picked to manage its communication, we commissioned different services for Lanzadera such as creativity, design, corporate imaging, website maintenance, managing social networks and the press office, media relations, creation of different corporative materials and the conception and execution of several tactical campaigns throughout the year.
- We managed to position Lanzadera on Twitter as one of the most influential Ibero-American social profiles in entrepreneurship.
- Lanzadera is currently the hot-house which receives the most projects from Spain.