Satorisan is a brand of footwear inspired by a relaxed, comfortable lifestyle drawing on the pure essence of the Mediterranean, with products made from top quality materials, presenting a style and personality of their own, with little dependence on fashion waves. For this campaign, the brand wanted to take advantage of a new product launch to undergo some brand building.
Our strategic route was to present products and their properties by means of various consumer profiles, from the most youthful and restless, all the way through to the most senior, portraying their respective life experiences.
"Your big journey begins within" talks about finding our own path, regardless of impositions and other people's opinions. When we travel, apart from discovering new places, we actually discover a more fundamental part of ourselves, and that learning experience is the real journey.
The campaign comprised four audiovisual pieces combining into one longer piece, in which we presented four different stories of people seeking inspiration, independence, disconnection and creativity by travelling the world.
In just a short time we improved brand perception by unifying aesthetics and language. We generated a content that enabled us to continue communicating over time, drawing on the concept of an inner journey and talking to consumers about the products from a more emotional perspective.