Brief.

For yet another year, we are working to orientate the brand towards a senior public, reinforcing the parallelism between the wrinkles on our Piel de Sapo melon and people’s, so as to highlight the value of experience and maturity. This time we focus on the theme of beauty so as to redefine its canons.

Medio melón frente a un espejo, con unos fondos de tela plateada
Mujer con suetere verde y pantalón claro se le ve en un espejo sosteniendo un melón
Concept.

Today’s society still associates beauty with youth, a trend that can be seen and felt in many areas. At Bruñó we want to redefine the concept of beauty, including features such as maturity and experience. Because, if we look beyond the physical, we see that the passage of time also makes us more beautiful.

So, in allusion to the mythical phrase from Snow White, we created ‘Mirror, Mirror’. An emotional campaign featuring three real women facing their reflection, to reflect on the value of maturity and the beauty of wrinkles. A vital unconventional balance that pays tribute to women’s courage and determination.

Campaign.

The campaign features an audiovisual advertising piece and three real interviews that show three contrasting approaches to the passage of time. As for the graphics, we continue the qualitative, intimate tone of previous campaigns, featuring photographs that reflect both the melons’ and our stars’ beauty.

In tandem with ‘Mirror, Mirror’ we continue developing Bruñó House, an online experimentation space where, alongside top gastronomic influencers and chefs, we offer quality content about fruit and its culinary possibilities.

Cartel publicitario del vídeo Espejito espejito con mujer en el espejo sosteniendo un melón

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