Closeness is a fibre and mobile company operating mainly on the Costa Blanca. In recent times, the brand has opted to grow in other neighbouring towns. Soon it intends to evolve its business, offering not just telephony but also energy in the area. Closeness understands that to undertake these two moves it must have a strong brand with a clear, recognisable value proposition – one allowing it to compete in a more differentiated way in a highly saturated sector, in turn positioning itself in a new segment.
Create a clear value proposition along with a differential brand positioning in line with the new business reality.
Everything is possible together.