Pancracio is an exclusive chocolate brand. Its passion for art, good taste and obsession for detail are part of its DNA. This makes it a brand that takes care from the raw material to the final packaging of each variety.
The concept #artisanattitude reflects the essence of the brand, showing the taste for art and its wide variety of products, while alluding to the attitude of the artisan, that care for every detail of the final product.
Art is an Attitude
The common thread of the campaign is based on this taste for detail and the delicacy of its packaging, the absolute protagonist of all the pieces of the campaign.
Through different stories, based on those moments and sensations produced by giving Pancracio as a gift, each of the attributes of the brand and the product are highlighted, always generating an analogy between the moment of consumption and the acting.
We used hand details, in a very delicate and pictorial way, elevating the campaign to an aesthetic level to a classic treatment of jewelry or luxury perfumes.
Through 5 videos and different graphic pieces, the campaign has generated its own code, coherent with its packaging, which gives a unique style to Pancracio, recognizable and extendable in time.
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