Campaña publicidad online de Agencia Kids, Pancracio, Art is an Attitude

2 manos delicadas de 2 mujeres tienen en sus manos pequeños trozos de chocolate

Brief.

Pancracio is an exclusive chocolate brand. Its passion for art, good taste and obsession for detail are part of its DNA. This makes it a brand that takes care from the raw material to the final packaging of each variety.

Una mesa de mantel blanco con productos de chocolates Pancracio y varias bebidas

Dos copas de champagne junto a chocolates Pancracio con una luz suave y sombras

Una mesa al sol, con un periódica y gafas de sol junto a una caja de chocolates Pancracio

Concepto.

The concept #artisanattitude reflects the essence of the brand, showing the taste for art and its wide variety of products, while alluding to the attitude of the artisan, that care for every detail of the final product.

3 tabletas de chocolates sobre un fondo pétreo

Bodegón de chocolates Pancracio con frambuesas, rodaja de naranja y avellanas

Tabletas y caja de chocolates Pancracio sobre un fondo pétreo

Dos tabletas de chocolate apoyadas en la pared con avellanas, nueces y pasas a su alrededor

3 cajas de chocolates Pancracio de pie, volcadas y giradas

Un bolso de mimbre sobre unas escaleras de mármol blanco con flores blancas y una tableta de chocolates Pancracio

Una mesita baja de salón con una lámpara, unas gafas de leer sobre un libro abierto y una tableta de chocolate con trozos fuera

Territorio.

Art is an Attitude

Unas manos de mujer muy delicadas sostiene una tableta de chocolate

Una mano de forma delicada coge unos trozos de chocolate partidos y apilados

Varias manos juntas sostienen varias tabletas de chocolate abiertas

3 tabletas de chocolate en su caja, apoyadas contra la pared

Campaña.

The common thread of the campaign is based on this taste for detail and the delicacy of its packaging, the absolute protagonist of all the pieces of the campaign.

Through different stories, based on those moments and sensations produced by giving Pancracio as a gift, each of the attributes of the brand and the product are highlighted, always generating an analogy between the moment of consumption and the acting.

We used hand details, in a very delicate and pictorial way, elevating the campaign to an aesthetic level to a classic treatment of jewelry or luxury perfumes.

Through 5 videos and different graphic pieces, the campaign has generated its own code, coherent with its packaging, which gives a unique style to Pancracio, recognizable and extendable in time.