In an unsettled world, we need certainties. Today’s society needs brands that create change, that are truly relevant due to their deeds, not just because of their stories. Transformative brands, authentic brands.

This is what branding is all about. To mean something to someone. Generating trust, credibility and – why not? – feeling.

Our responsibility is to find the truth, your truth. That unique, relevant truth that makes your brand your most valuable asset. By wrapping ourselves up in your story, we find the best way to ensure it connects honestly with your audience.

Qué hacemos en Brand Strategy

1

Brand audit and diagnosis

Before we start, we need to know where we are starting from. So we analyse your brand for subsequent decision-making.

2

Consumer insights and market trends

Relevant brands are built in a way that is consistent with consumers and context. Thus, we help brands achieve growth by analysing a constantly evolving environment and interpreting the data.

3

Brand platform and positioning

We define your brand and a value proposition that connects with your business and its reality.

4

Brand narrative

Your own narrative to inspire and convey your core values and personality.

5

Brand purpose

We strive so that you can create products, experiences and services that are socially and culturally relevant.

6

Brand architecture

Growing in an orderly, intuitive way is also a way of adding value to your business. We help you design the most appropriate architecture model to organise your portfolio efficiently.

7

Brand identity

Naming. A good name is the beginning of a good story. We generate naming proposals that project the meaning we desire over time.

Storytelling. We create stories that can explain what moves us. They should mobilise, connect with and inspire your audiences.

Tone of voice. The right words in the right context. This is how we convey our personality, making it tangible.

8

Brand Guardian

Brands can be managed from contrasting positions. This is about monitoring, detecting, regulating and improving the various brand activations.

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